AAVARAN

NEEM-E- JAAL

Neem-e-jaal a series of print and embroidered apparel, inspired from the form of “neem” and explored as Persian expression. The uniqueness of the collection lies in the blend of locally practiced crafts “gold khadi ” block printing and “pittan” embroidery of Mewar region. Pittan which literally means “beating up” is a unique combination of simplicity, elegance, and regalia. The pittan work is basically the traditional intricate golden or silver thread work done in rich fabrics like silk, chanderi. The pittan work is native to Rajasthan. This exquisite art of pittan is slowly losing its importance and hence Aavaran is taking the initiative to revive the craft of the Mewar region.